Lucas Young
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booktrack

More than your average ebook, booktrack connects readers to an immersive audio experience to take reading to the next level. I was tasked with developing a visual system to connect the brand from print to digital. The visual system hinged on conveying the feeling of excitement and energy inherent in the Booktrack experience. The system takes on a surreal quality with explosive photographic treatments set against controlled typography and generously-applied white space. See full project on Jacknife

Creative Direction : Adam Maclean
Web Wire-framing: Jimmy Rose
 

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